Digital Experience 2020
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Sheremetyevo International Airport (SVO) in Moscow, one of Europe's best airports, underwent a massive modernization project ahead of the 2018 FIFA World Cup. Key to this project was the construction of Terminal B, a brand-new hub that is expected to handle 52 million passengers per year by 2024. For Terminal B's digital signage solutions, SVO wanted to go beyond pragmatic options that would simply provide information and install an unforgettable one-of-a-kind experience that lingers in people's memories. In order to achieve its ambition, SVO partnered with LG for bold digital signage solutions to grab passengers' attention, provide a taste of Russian culture, and complement the terminal's architecture.
Premier League superstars Manchester City needed the best digital signage for Etihad Stadium; to deliver fan engagement, club messaging and sponsored content. Working with Pioneer Digital, LG delivered two new, bespoke LED displays that shape up as the largest in any European club football ground. Mid-tier LED ribbon digital signage (around 466m long and 768m high) was also installed, to further revolutionise fan experience with live engagement content which reflects developments in the game.
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